Monday, August 27, 2012

The Business of Community

What do the Bank of America, Susan G. Komen Foundation and the government of Egypt have in common? For each of them, online conversations extended and ignited activism that forced them to alter decisions about products, policies and leadership. Networked communication environments are creating unprecedented opportunities for individuals and groups to be heard and every organization should be paying attention.

The speed of information access and distribution, fueled by cheap and pervasive technology, is driving a profound need to change our organizations and management approaches. Social business is an effort to make organizations more human, adaptive and resilient in order to mitigate risks and address new opportunities. At its core, social business is about optimizing our human resources, which are now the most critical and expensive asset for all organizations.  On September 18th, Rachel will share lessons learned and stories to connect these macro issues to the changes organizations are making at the operational level, including the critical role of community structures.

Rachel Happe (@rhappe) is a co-founder and principal at The Community Roundtable, a company dedicated to advancing the business of community. The Community Roundtable provides education, training, and advisory services to community and social business leaders. Rachel has over fifteen years of experience working with emerging technologies including enterprise social networking, eCommerce, and enterprise software applications. Rachel has served as a product executive at Mzinga, Bitpass, & IDe, and as IDC’s first analyst covering social technologies. She started her business career as an analyst at PRTM, after a stint working in the office of the Deputy Chief of Navel Operations the Pentagon. Rachel serves on the Enterprise 2.0 Conference Advisory Board and as an Isis Parenting Fellow. She writes at informationweek.com/thebrainyard and thesocialorganization.com.